Type Designer | Quality Fonts
Typedesigner.de presents Sergej Lebedev’s fonts to designers, design agencies, and publishing houses worldwide. Sergej Lebedev is a German type designer with many years of professional experience in typeface design and corporate design. He graduated in communication design from Trier University of Applied Sciences in 2003. With over a decade of experience in type design, he has become renowned for his creative expertise and ability to design large font families with precision.
His portfolio as a type designer is characterised by a wide variety of typeface designs, including the elegant Aela font family, contemporary typefaces such as App Sans, and modern, technical typefaces like Flat Sans and Flat Sans Extended. His specialisation is the design of variable fonts, which eliminate the explicit distinctions between different weights and styles, thereby providing users with a greater number of typographic options. The objective of the designer is to create high-quality typefaces that are suitable for a variety of design projects, including, but not limited to, advertising, corporate design, graphic design, interfaces, logotypes, posters, and web design. His typeface families are employed by designers, design agencies, corporations, publishers, and advertising agencies for both print and web design. Another area of focus for his creative work is the design of corporate fonts for companies. With a sophisticated approach to type design, he develops typefaces that are not only aesthetically pleasing but also enhance the overall brand experience.
Aela Font Superfamily
Aela font superfamily comprises 24 elegant, high quality fonts, designed by Sergej Lebedev in 2024. Its meticulously crafted typeface includes condensed fonts and italics, rendering it optimal for comprehensive design projects and applications such as branding, editorial design and web design. Aela’s distinctive stroke contrast imbues it with a pristine visual elegance, while maintaining a clear design language. Additionally, Aela boasts an international character set and supports numerous Latin languages, enhancing its versatility. This feature makes Aela a versatile tool for international brands and publications that require a consistent typographic identity across different languages and scripts. Aela is also available in 4 variable fonts. Supported by modern web browsers and Adobe design applications, variable fonts allow seamless transitions between different weights and styles within a single file.
For further information about Aela such as type tester, license, please visit: Typenetwork.com
App Sans Font Family
App Sans is a contemporary font family of 12 fonts and 2 variable fonts designed by Sergej Lebedev in 2024. It has been designed for use in both print and user interface (UI) contexts. The flexibility and adaptability of App Sans make it an excellent choice for digital products in the present era. The contrasting strokes give the font a contemporary feel that works well in both large headlines and small body text. Whether for mobile applications, websites, or interactive displays, App Sans offers the clarity and legibility that users expect from a UI typeface. Another advantage of App Sans is its international focus. The character set is multilingual, supporting a number of languages, including the Cyrillic alphabet, making the font suitable for use in a global context.
For further information about App Sans such as type tester, license, please visit: Typenetwork.com
Anta Font Family | Google Fonts
Anta font family was designed by Sergej Lebedev for Google Fonts and was released in February 2024. Since then, it has been featured on numerous websites in Australia, Canada, Germany, Netherlands, Sweden, the USA and other countries. Anta is a contemporary typeface that has been intelligently designed for screen publications and web design, boasting several interesting and constructed glyph shapes that give the typeface a sophisticated and contemporary look. The typeface is particularly suitable for graphic design, but also for branding projects.
For further information about Anta font family such as specimen, type tester, glyphs, about & license, please visit:
Anta Font Family – Google Fonts
Type Design: The Art and Science of Creating Typeface Families
Type design is both an art and a science, combining creative expression with technical precision. Type designers create typefaces, which are collections of letters, numbers, symbols and punctuation marks that communicate written content across different media. The typeface you choose for web, print, or mobile design plays a pivotal role in shaping the tone, mood, and readability of the text. A well-designed typeface can enhance communication, improve the user experience, and establish a brand’s visual identity.
Designing a custom typeface family is one of the most intricate tasks in graphic design. It requires an in-depth knowledge of typography and visual aesthetics, as well as the digital technologies used to implement these designs. Type designers don’t just craft individual letterforms; they create entire type families that maintain consistency, balance, and harmony across multiple weights, styles, and sizes. This is crucial for creating a versatile typeface that can be used for various purposes, from headers and subheaders to body text.
Why Custom Typefaces Matter for Branding
A well-crafted typeface family is designed to perform seamlessly in different environments, whether on-screen, in print or on mobile devices. A typeface’s adaptability is paramount, ensuring it looks sharp on various devices, scales well from large headers to small text and remains legible across browsers and screen resolutions.
Investing in a custom typeface for your brand can have a significant impact on its recognition and brand identity. A custom-designed font creates a unique visual language that establishes a tone and personality resonating with your target audience. Whether you’re designing a website, marketing materials or digital content, a custom typeface will make your brand stand out in a crowded marketplace.
Creating Typeface Families: A Process of Crafting Identity
Designing a typeface family is a nuanced and detailed process. First, the mood and style of the brand or project must be conceptualised. Each character is then meticulously designed to ensure that the letterforms work harmoniously together with consistent proportions and spacing. Once the basic character set has been created, designers test the font in various real-world scenarios to ensure that it is legible and aesthetically pleasing at different sizes and in different environments.
Whether you are designing a unique typeface for your brand or selecting an existing one, the focus of type design is on making text visually appealing and highly functional. Thoughtful typography is essential for creating a memorable, professional visual identity that connects with your audience, strengthens your message and enhances the user experience.
The Role of OpenType Features in Modern Type Design
In this guide, we’ll delve into the importance of OpenType features, which enhance the functionality and versatility of modern fonts. OpenType is a font format that supports special characters, ligatures, stylistic sets and language support, making it an invaluable resource for designers. OpenType fonts can be easily integrated into digital media, improving design flexibility and the user experience.
Utilising OpenType features allows you to include alternate characters, customised ligatures and stylistic variations in your typeface, elevating the overall aesthetic and legibility, particularly in high-resolution digital environments.
Why Choose a Custom Typeface for Your Brand?
Branding with a custom typeface conveys more than just words; it tells a story. A bespoke typeface establishes a unique visual identity that reflects your brand’s personality and values. In a world of abundant digital content, a unique font that stands out from the competition can create a lasting impact on consumers and users.
Investing in custom type design sets your brand apart, ensuring a consistent design language across all communication channels. It’s not just about aesthetics — it’s about creating an emotional connection, enhancing readability and improving user interaction. A well-designed typeface can become an integral part of your brand’s strategy, helping to build trust and credibility with your audience.